(PRESS RELEASE) -- BAMMA, leaders in MMA sports entertainment and the home of European MMA, are delighted to announce details of a major long-term broadcasting deal with Viacom on their newly launched Spike UK channel.
MMA has gained a significant following in the UK and across the world, with the popularity growing at an enormous rate. The sport fuses influences from various combat sports and martial arts, comprising wrestling and striking disciplines which see the fighters battle both on the ground and whilst standing.
Regarding the deal, Marie-Claire Dunlop from Spike had the following to say: "For the launch of Spike in the UK, we are delighted to have BAMMA on board as part of our ‘Fight Night’ sports offering. Featuring the very best of British and going out live on Saturday nights, Spike will be the UK’s exclusive home of this must see entertainment.”
BAMMA CEO David Green said: "We are delighted to confirm a long term partnership with the newly launched Spike UK channel. Spike are a powerhouse in the sport of MMA, and we believe that they are the perfect strategic partner to further grow the sport of MMA and the BAMMA brand. This deal will offer BAMMA an unrivalled reach to the domestic TV audience, and continues BAMMA's position as the most watched MMA events in the UK.”
Official BAMMA partner Lonsdale has been synonymous with British combat sports since its launch in 1959. A spokesperson for Lonsdale said, “Mixed Martial Arts is one of the fastest growing sports in the world so as the suppliers of MMA clothing and equipment the association with BAMMA and Spike TV was a natural fit.”
About BAMMA
BAMMA, Europe's Leading Mixed Martial Arts Entertainment Brand, is the home for elite fighters from around the world. Launched in 2009 and drawing unrivalled domestic viewing figures, the UK based promotion continues to showcase the most exciting and entertaining fights, between the toughest and most skilled competitors the sport has to offer.
ABOUT LONSDALE:
The premium boxing brand has existed in the UK for over 50 years, Lonsdale manufactures boxing clothing, footwear, protection and equipment. Lonsdale also supply top quality boxing and MMA clothing and equipment, sportswear and nutrition. By the 1960's the Lonsdale store in Carnaby Street was a legendary fashionable brand loved for its boxing heritage and worn by people like Paul McCartney and Paul Weller. Lonsdale have been sponsors of World Champion British Boxers including Macrenelli, Gavin Rees, Joe Calzaghe, Ricky Hatton, Alex Arthur and worn by sporting icons such as Henry Cooper, Mike Tyson, Evander Holyfield, Marvin Haggler and Muhammad Ali. Today Lonsdale sponsor boxers Carl Froch, Nathan Cleverly, Natasha Jonas and Colin Fletcher.
ABOUT SPORTSDIRECT.COM:
SportsDirect.com was founded as a single store in Maidenhead as Mike Ashley Sports in 1982 and has now grown to become not only the UK’s largest sports retailer, but the UK’s number one sports retailer. TheSportsDirect.com retail group currently has over 470 stores including SportsDirect.com, Field and Trek, Hargreaves Sports, Gilesports and Donnay International stores. We also have stores in Ireland, Belgium, France, Portugal, Holland and Slovenia.
From the local SportsDirect.com high street store to the famous Lillywhites store in London’s Piccadilly Circus, there is a sure to be a SportsDirect.com store right on your doorstep, offering in incredible choice of football boots, running shoes, football kits, fitness clothing and much more.
Made by famous brands such as Nike, adidas, Reebok, Umbro, Karrimor, Lonsdale, Dunlop and Slazenger, the clothing, sports wear and sports gear will not only help you train and improve in your chosen sport or activity whether you are a beginner or a professional, but our exceptional value will mean you can get more for your money! You can keep fit, socialise or simply enjoy yourself wearing the clothing and footwear fromSportsDirect.com.
SportsDirect.com will continue to push to offer the best service possible as well as a expanding the already vast range of footwear, sportswear and fashion items. As we continue to offer excellent value on sports equipment, clothing and sportswear, we are always pleased to hear from our customers.
For further information on the SportsDirect.com retail group, visit the SportsDirect.com Corporate site.
ABOUT Safe MMA:
SAFE MMA is a voluntary medical advisory body established to improve the safety of MMA fighters in the UK and is housed at 76 Harley Street in London. Under the Safe MMA banner, the medical centre provides a secure, centralised and confidential database for fighter medical records; and coordinates affordable, standardised blood and medical tests for all registered fighters. Member promotions commit to only using professional fighters that have been medically cleared by Safe MMA doctors. Additionally, member promotions provide pre and post-fight medical examinations for fighters at events. All medical data is submitted along with advisory suspensions to Safe MMA. For more information visit www.safemma.co.uk