UFC, Bud Light Renew Deal; Plan September New Orleans Event
Mike Whitman Apr 6, 2011
The
UFC and Bud Light have renewed their sponsorship deal. | Dave
Mandel/Sherdog.com
The UFC and Bud Light announced Wednesday a multi-year renewal of their sponsorship agreement, as well as a partnership to present a live event this year in New Orleans.
“Battle on the Bayou” will reportedly take place Sept. 17 and will air on Spike TV. The companies plan to put on one such special event per year moving forward.
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Bud Light will retain its standing as the fight promotion's official beer sponsor, remaining a staple of the UFC's pay-per-view and television broadcast. The beer manufacturer will also now present two pay-per-view events per year, where previously the company had only presented one.
On May 2, Bud Light will start a sweepstakes to give away a travel package to the “Battle on the Bayou” event. The winner of the contest will be granted access to weigh-ins and fighter meet-and-greets, as well as receive three-day, two-night accommodations for the event.
"Bud Light's first three years with the UFC have focused largely on growing awareness and viewership of the sport at bars, restaurants and all the other places Bud Light is sold across the country," said Mark Wright, vice president of media, sports and entertainment marketing for Anheuser-Busch, Inc. "Having brought the UFC to more people, we want to start bringing more people to the UFC by creating exclusive fan experiences only Bud Light and the UFC can deliver. ’Battle on the Bayou' is a first and unprecedented step in that direction."
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