The Doggy Bag: Kimbo Sliced?

Dave mandel/Sherdog.com

Recently, there has been much talk about the UFC’s attempts to establish itself in countries such as China and India. Considering their large populations and growing economic might, it’s perfectly understandable why Zuffa would want to do so, but why not Brazil? It’s the world’s fifth-most populous country and has a rapidly growing economy. The average Brazilian has more money to spend than the average fan in China or India, if one goes by per capita income for the three countries. More importantly, there’s no shortage of elite Brazilian fighters within the UFC’s ranks. Yet, despite all these factors, Zuffa has expressed little interest in expanding into the country. Why?
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UFC President Dana White has addressed this subject on any number of occasions, and all indications point to a UFC event in Brazil at some point in the next few years. It’s only a matter of time.

Perhaps Brazil’s rich history and its built-in audience work against it in some regard. The UFC knows Brazilians will welcome the Octagon with open arms whenever it returns, whether it’s a year from now or five years from now. China, India and other countries like them remain untapped revenue reservoirs for the sport, which might provide a little insight as to why there seems to be heavier push from those steering the UFC.

Rest assured, however, the UFC does have plans for Brazil, and the fact that the country will host the Summer Olympics in 2016 will only enhance its cause. As with any decision the UFC makes, it boils down to timing and money. By wooing audiences in China and India, where MMA remains more of a novelty than a tradition, the UFC sets itself up for continued global growth. The Brazilian market will always be open to it.