In the future, people will look back and find it odd how entertainment was separated via the television and Internet. As the two continue their inevitable trajectories toward merging, getting on the bandwagon early is a huge marketing advantage for content suppliers.
It is also a great way to track the development of talent, be it a debuting prospect or a veteran looking to impress his way onto the main card. During UFC Live 5 on Sunday, I caught all seven prelims on Facebook prior to the main card airing, which also had the ancillary benefit of giving me some solid looks at guys I will be previewing in future events.
Jason Probst can be reached at Jason@jasonprobst.com or twitter.com/jasonprobst.