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Every Wednesday, Administrative Editor Jordan Breen welcomes a member of the mixed martial arts media into “Press Row” on the Sherdog.com blog. This week, Breen is joined by Sherdog.com news editor Mike Whitman.

Breen and Whitman discuss the recently launched World Series of Fighting project, with particular attention to its amusing and shambolic introductory press conference. The two chart the development of the MMA promotion from its early inception over a year ago to being actualized on Nov. 3 with its debut card in Las Vegas, and how it could potentially avoid the pitfalls of other MMA startups.

The duo also discuss the choice of Ray Sefo as a promotional figurehead, what Kurt Angle would have offered on color commentary, how MMA promotions of the past have desensitized us to crazy decisions, the conditions of WSOF's NBC Sports Network deal and much more.

Grab your credential and get a seat in “Press Row.”

The above file can be saved in MP3 format here.