Buy Georges: St. Pierre Signs Major Endorsement Deal
Nov 5, 2009
It’s a slow burn, but the sport and its participants are
increasingly being perceived as something other than Neanderthals:
Georges
St. Pierre, who recently signed a deal with Gatorade, is now
a spokesfighter for apparel brand Under Armour. The company had
previously outfitted Frank Mir for
his UFC 100 weigh-in.
What took them so long? St. Pierre is what the sport could use more of: a respected, respectful athlete who looks and moves like he comes from a different genetic area code. It’s good for St. Pierre, but it’s better for other athletes in the sport who may now benefit from the me-too companies following UA’s lead. Randy Couture gets his Wheaties box soon. It’s inevitable.
What took them so long? St. Pierre is what the sport could use more of: a respected, respectful athlete who looks and moves like he comes from a different genetic area code. It’s good for St. Pierre, but it’s better for other athletes in the sport who may now benefit from the me-too companies following UA’s lead. Randy Couture gets his Wheaties box soon. It’s inevitable.
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