(PRESS RELEASE) -- Santa Ana, CA – UFC GYM® announced today that it will partner with former two-division UFC champion and coach of the upcoming season of The Ultimate Fighter® B.J. Penn to open a second signature fitness facility in the fighter’s home state of Hawaii. The fitness destination, which will begin enrolling members on September 24, 2013, is set to open for workouts early in 2014. The gym will serve the Central and Leeward Oahu community and will be located in the Waikele Center at 94-875 Lumiana Street, Suite 15, Waipahu, HI.
The 30,000 square-foot facility will feature a 30 foot Octagon™, Brazilian jiu-jitsu studio, bag room, top-of-the-line strength training and cardio machines, battling ropes, agility ladders and other functional training equipment for dynamic workouts. The gym’s explosive workout environment will use cutting-edge training techniques inspired by B.J. Penn and will provide members with everything needed for the entire family to sweat, move, and TRAIN DIFFERENT®.
Membership also includes unlimited access to UFC GYM’s signature classes such as Brazilian jiu-jitsu, muay thai, women’s self-defense, Daily Ultimate Training (DUT), and more. A team of elite Personal Trainers will help members achieve indisputable results through personal and group training. The new location will also feature a UFC GYM retail store and UFC GYM Kids’ private training area offering specialized youth fitness classes.
An enrollment center is now open at the temporary address of Suite 105, 94-849 Lumiana Street, Waipahu, HI 96797, where memberships are available now at significant pre-opening discounts. The permanent club space will be in Suite 15. To find out more about UFC GYM, click on www.ufcgym.com.
In addition to the two UFC GYM B.J. Penn signature gyms in Hawaii, UFC GYM signature clubs are located in Concord, Rosemead, Corona and Torrance, Calif., Long Island, N.Y., and Sydney, Australia. UFC GYM also franchises a new model of boutique clubs. Earlier this year, UFC GYM acquired LA Boxing® adding 81 LA Boxing locations in 23 states to their roster of ultimate fitness destinations. Franchisees have the unique opportunity to own and operate the new UFC GYM franchise model across the U.S. and the globe. For franchise information, visit www.ufcgym.com/franchising.
About UFC GYM®: UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts (MMA). In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands, the UFC GYM brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM’s TRAIN DIFFERENT® approach has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.
About New Evolution Ventures® (NeV): Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.
About the Ultimate Fighting Championship® Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto, Beijing and Sao Paulo, UFC produces more than 35 live events annually. The UFC is the largest pay-per-view event provider in the world with events distributed residentially through North American cable and satellite providers including iN DEMAND, DirecTV, DISH Network, Avail-TVN, and in Canada on BellTV, Shaw Communications, Sasktel, and Viewer’s Choice. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group for live events and thousands of hours of programming including the longest-running sports reality show on television, The Ultimate Fighter®, on FOX Sports 1.
In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to 882 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.5 million followers on Twitter. UFC businesses also include over 90 UFC GYM® locations in 28 US states, UFC FIT™, an in-home fitness and nutrition program, UFC 360, the internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new videogame franchise in development with EA, best-selling DVDs, UFC Fight Club®, UFC Fan Expo®, branded apparel and Topps Trading Cards.