UFC ANNOUNCES CHINA DIGITAL BROADCAST PARTNERSHIP

(PRESS RELEASE) -- Singapore – With the exponential growth of mixed martial arts (MMA) in Asia, a landmark announcement was made today by UFC®, the world’s premier mixed martial arts (MMA) organization, displaying their continued commitment to the region.

The UFC has agreed to a significant new partnership with a leading digital sports platform in China, PPTV. The deal will allow Chinese UFC fans to access all UFC® events live and in local language in China for the first time, this localized content will be used to support UFC® promotions in the social media and digital marketing environment. The UFC® has grown its audience engagement across social media channels to the same levels as English Premier League football teams in the region*. The growing number of MMA and UFC® fans in China will have unprecedented access to all of the passion, excitement and top quality athletes that are the trademark of all UFC® events.

Ken Berger, EVP and General Manager UFC Asia, said: “This landmark deal displays the rapid growth and demand for premium MMA content in China. There is a real upward trend of MMA taking hold in the region with increased engagement amongst fans and more and more athletes dedicating their lives to becoming the best they can be. The UFC® recognizes that it really is only a matter of time before we start seeing champions emerge from China.” Ken continued, “PPTV have always been a valued supporter of the UFC, we couldn’t be happier to grow our partnership with them this year.”

PPTV Sports General Manger Li Dong says, "We hope PPTV will become the best partner of UFC; PPTV is going to be the home of UFC in China."

China is emerging as a significant breeding ground for talented MMA athletes who are increasingly taking their place on the world’s MMA stage. With 14 Chinese fighters within the UFC® and an actively engaged fan base established in the country, the partnership will build upon the increasing demand for UFC® content in this market, strengthening the substantial growth seen within Asia over the last twelve months.

NOTES TO EDITORS

For more information about UFC, its events and programming, please visit www.ufc.com.

About the Ultimate Fighting Championship®

Owned and operated by Zuffa, LLC, the UFC® is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 129 countries and territories to nearly 800 million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content.

The UFC organization also licenses over 100 UFC GYM® locations, and owns UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT® (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club®, UFC Fan Expo®, UFC branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.