(PRESS RELEASE) -- Continuing to empower fitness enthusiasts around the world through its tough fitness approach, Reebok announces today its partnership with UFC featherweight contender, Conor McGregor. The signing follows the recent announcement of Reebok’s groundbreaking partnership with the UFC, the world’s leading mixed martial arts organization, and builds upon the global fitness brand’s impressive roster of UFC athletes which includes UFC women’s bantamweight champion Ronda Rousey, UFC light heavyweight champion Jon Jones, UFC lightweight champion Anthony Pettis, and former UFC welterweight champion Johny Hendricks amongst others.
According to UFC President Dana White, “Conor is without a doubt one of the most exciting fighters we have ever had in the UFC.”
Born in Dublin, Ireland, twenty –six year old McGregor represents Reebok’s first UFC athlete that originates from and trains in Europe. Officially ranked no.5 in the UFC featherweight division, McGregor is steadily growing in popularity as he rides a 12-fight win streak and builds on his impressive 16-2 record. McGregor continues his journey to the division title this Sunday at UFC Fight Night: McGregor vs. Siver in Boston, Mass., where he will wear his first-ever “Reebok Walkout T-Shirt” when he takes on 10th-ranked Dennis Siver.
McGregor will play an important role in launching Reebok’s new collection of footwear and apparel specifically created for the 35 million people around the world who train like fighters. “I believe my potential in the Octagon is limitless, but it all comes down to the training you put in pre-fight,” said McGregor. “With a top fitness brand like Reebok behind me, there’s no telling what I can do in the Octagon.”
“In addition to being one of the fastest growing sports in the world, MMA is also one of the most demanding in terms of conditioning and fitness. Reebok believes that by pushing ourselves to the brink and testing our limitations, we have the power to transform ourselves not only physically but also mentally and socially,” said O’Toole.
For further information and assets please visit the Reebok News Stream at news.reebok.com
For further information on UFC please visit www.ufc.com
About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok
About UFC®
Owned and operated by Zuffa, LLC, the UFC® is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 129 countries and territories to nearly 800 million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM® locations, and owns UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT® (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club®, UFC Fan Expo®, UFC branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.