(PRESS RELEASE) -- ATLANTIC CITY (September 9, 2013) - HIT Supplements, an up-and-coming sports nutrition brand, is pleased to announce a new strategic partnership with World Series of Fighting ahead of the company's next Mixed Martial Arts (MMA) event, "World Series of Fighting 5: Arlovski vs. Kyle," which takes place this Saturday, Sept. 14, at New Jersey's Revel Atlantic City Hotel, Resort & Casino.
MMA, in recent years, has moved from an emerging spectacle to a mainstream and well-established sport that attracts a passionate, primarily younger audience. The sport involves highly skilled mixed martial artists inside a 28-foot cage and fuses two or more styles of fighting that often includes Brazilian jiu-jitsu, freestyle wrestling, boxing, tae kwon do, jeet kun do, judo and karate. The athletes are highly trained in the multiple styles, and the fights are as extremely technical as they are exciting.
The HIT Supplements' brand, logo, and slogan - Hit Harder - pair well with World Series of Fighting, and the two companies' target demographics are nearly identical.
"Partnering with the World Series of Fighting was a natural fit for us," HIT Supplements President Shawn Fernandez said. "Everything about MMA, from the intense competition to the caliber of athletes in the cage, screams HIT. When you really understand the amount of training these guys put in and the dedication, it's easy to see why World Series of Fighting is an event we would want to support."
ABOUT HIT SUPPLEMENTS HIT Supplements was created by fitness-loving, health-conscious, nutritional supplement users who believe that each athlete's end goal can be achieved more quickly by incorporating superior supplements into their training and nutrition regimen. Using only quality ingredients with a concentration on creating nutritional supplements that yield results, HIT products have become well-known in industry circles in a very short period of time. To learn more about HIT Supplements, visit them at www.HITsupplements.com or on Facebook at www.facebook.com/hitsupplements and Twitter@hitsupplements.
ABOUT WORLD SERIES OF FIGHTING World Series of Fighting is a professional Mixed Martial Arts (MMA) fight promotion dedicated to delivering an incredible, action-packed entertainment experience for fight fans by producing the best possible matchups between elite fighters from around the globe. For more information please visit WSOF.com. Follow World Series of Fighting on Twitter @MMAWorldSeries and World Series of Fighting President Ray Sefo @SugarRaySefo.