The Weekly Wrap: May 16 - May 22
The Ultimate Fighting Championship’s marketing train was in full
effect this past week, as the company launched its go-home hype for
UFC 98
The Weekly Wrap: April 25 – May 1
In a stretch of provocative matchmaking across the mixed martial
arts spectrum, the UFC announced an intriguing and marketable test
for middleweight champion...
The Weekly Wrap: Jan. 31 - Feb. 6
The fight was supposed to be a showcase of two of the best mixed
martial artists in the world, in their prime, battling for five
rounds. What...
The Weekly Wrap: Dec. 20 – Dec. 26
The Ultimate Fighting Championship launched the go-home push for
what has traditionally been its biggest show of the year, the New
Year’s Eve...
