Strikeforce and Collective Licensing International (CLI) jointly announced a master licensing agreement on Monday that will see an expansion in the promotion’s branded merchandise production and distribution.
CLI, based out of Englewood, Colo., is the owner and/or license operator of Airwalk, Above The Rim, Vision Street Wear, Sims, Lamar and LTD, World Snowboarding Championships, Genetic, Dukes, Rage, Ultra-Wheels, and Hind brands. All are established skateboarding, snowboarding, or other extreme sports brands.
“We’re looking forward to building Strikeforce into a great consumer brand at retail,” said Bruce Pettet, CEO of Collective Licensing International, in the release. “We are excited to partner with Strikeforce, where CEO Scott Coker has successfully established relationships with world-class partners like CBS, Showtime, EA Sports, Rockstar Energy Drink, and Full Tilt Poker among others.”