Gatorade Canada has released a new spot to commemorate UFC welterweight champion Georges St. Pierre title defense this weekend against Dan Hardy at UFC 111.
“Georges St-Pierre truly embodies the spirit of athleticism for Canada, from his gruelling behind-the-scenes training regimen to his championship fights in front of the world,” said Dale Hooper, VP Marketing, PepsiCo Beverages Canada, the makers of Gatorade. “We’re very proud to be associated with an athlete like GSP who is such a motivation to any Canadian who sweats.”